The Best Takeaways from Viral Campaigns

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We took some time to reflect on some of the most innovative digital campaigns we saw this summer. Brands that stood out tapped into how to use social media consumer behavior to create campaigns that would grab attention, be viral, and be memorable. Below, we picked out five viral campaigns that we (Zora Digital (ZD) […]

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Q2 update

Digital Marketing Updates in the Second Quarter of 2019

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Here’s Zora Digital’s top second quarter digital marketing updates of 2019.

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ZD First Quarter

Digital Marketing Updates In the First Quarter of 2019

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Whether you are a new e-commerce business looking to dive into social media marketing or a seasoned digital advertiser, here’s what you need to know about marketing and using online ads after the first three months of 2019.

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ZD social media blog

The Biggest Social Media Updates of 2018

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Two thousand eighteen shifted the way we view our timelines, market and create content, and what that content even is.

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Win While Holiday Shopping: Google’s Livestream Recap

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Have your started developing e-commerce advertising and sales strategies for the holidays yet?  We learned during the last Google Partners Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever.   In fact, 55% of shoppers begin their research in October or earlier for holiday shopping.  When shoppers consider […]

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Video Ads Guide Brands to New Purchases

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YouTube has over one billion users, amounting to nearly one third of people on the internet. More than 500 million hours of video are watched on YouTube every day. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. Consumption of Youtube videos continues to climb across every […]

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Adobe Spark trends

Reflections On The Top Three Trends of 2017

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A new year is already upon us.  But it never hurts to look back on the year that was to see what occurred, what we learned and what it means for the year ahead. When reflecting on the trends that caught fire in 2017 here are what we thought were the top three: Visual Data. With […]

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making buying easier

Emerging Interactive E-commerce Features Make Buying Easier

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The e-commerce space is constantly evolving with features emerging that can be integrated into your site’s e-commerce experience to make the online buying experience easier for your consumer. Here’s a look at some of them: Interactive FAQs: In this age of easy access to information, people are accustomed to getting answers now, and not a […]

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online-shopping

Are Your Search Campaigns Ready for Holiday Shoppers?

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If you’re an online retailer, make sure to give your Search Advertising Campaigns a tune-up before Cyber Monday.  According to Adobe Data, Search Ads drove the majority of Cyber Monday sales in 2016. This post shares the ways you can prep your Search Campaigns so you’re ready to take advantage of the surge of search […]

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Purple Smoothie

Are Healthy Lifestyle Trends The New Normal?

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Ever since the turn of the century, the power of health and wellness in our day-to-day lives has become increasingly more marketable. While even a decade ago it would have been hard to convince someone to listen to you talk about nutrition and health. Now healthy lifestyle trends are all anyone can talk about. The […]

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