Recap of Social Media Updates in 2016

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You want to be social media savvy. But every year the landscape changes! Never fear, Zora Digital is here, with a updates from 2016. What a year it was: Video took center stage. All of the social platforms made it super-easy to share more often. A new crop of features and capabilities arrived on the […]

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Don’t let your data go unanalyzed!

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“In God we trust, all others must bring data.” — W. Edwards Deming. So true! But data is meaningless if you don’t have a way to interpret it. Analyzing data in the right way can help you increase sales, boost blog subscribers, reach more people with ads – or achieve just about any goal, for that matter. […]

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zora (zōrə) n. Dawn, the first appearance of light in the sky before sunrise.

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  My name is Yewande Odusanwo, Founder of Zora Digital.  I’ve found that being an entrepreneur isn’t just about financial independence. It’s also about leading by example. Sending a message to African American children – especially the girls – that the American Dream is ours for the taking. I made my dream a reality by […]

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Mobile matters! Google Partner Event: Key takeaways.

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Mobile matters! That was the main thrust of Zora Digital’s Google Partner Connect Event on September 28. Most marketers already know that the majority of media consumption online is mobile. But still, many marketers don’t put enough effort into creating compelling mobile experiences. Whatever the reason, marketers who lack a robust mobile strategy are getting […]

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Make the most of pay-per-click with Google AdWords!

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It’s a brand new day in the AdWords world!  Expanded text ads from Google AdWords recently went live. The old 25-35-35 rule is out the door, ushered in is the new 30-30-80 rule which consists of TWO headlines of up to 30 characters of text each, followed by an 80 character expanded description.

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Snapchat: Reliable News Source & Effective Marketing Tool?

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Snapchat. It’s a silly app for Gen Y & Z. No real value and certainly not worth reading about, right? But the truth is however, that Snapchat is a revolutionary app.  I dare say.

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Just watch the politicians.

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Marketers can learn a ton by watching politicians run their social campaigns. The more I watch, the more I notice that social media and politicians go together ridiculously well. Consider that social media is all about hyperconnectivity. And politicians are by nature compulsive connectors. In every era, they find a way to connect with the populace. They express […]

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“Content Is King” Takes On A Whole New Meaning In 2016

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Now that 2016 is in full swing experts have weighed in on the key digital trends for the year. There are several diverse/disparate themes of what is poised to be the next big thing. But one theme is consistent throughout: CONTENT.

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Pay Your Selfie: a shift in market research.

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Up until recently, I figured “modern” research began in the 1950s. As a post-war exploitation of a booming consumer populace. Or something like that. I was wrong. Modern market research arguably dates back to the 1820’s. Long before electricity or telegraphs.

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