Category Archives: Analytics & Reporting

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Zora Digital’s Recap of the 2017 Google’s Marketing Next Livestream – #GoogleMarketingNext.

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Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools (13 in total) Google announced today. Here’s our summary so that you can be ready, your […]

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Want Google Analytics data that matters? Use these 5 filters.

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The basic set-up for Google Analytics (GA) is simple. It goes like this:   Use a Gmail address to create a Google Analytics account Add tracking code to your website.   Done and done. Or, are you?   No – not if you want quality data. If you settle for the basic, default analytics configuration, […]

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Don’t let your data go unanalyzed!

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“In God we trust, all others must bring data.” — W. Edwards Deming. So true! But data is meaningless if you don’t have a way to interpret it. Analyzing data in the right way can help you increase sales, boost blog subscribers, reach more people with ads – or achieve just about any goal, for that matter. […]

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