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Pay-Per-Click Strategy

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Health and wellness consumer products are on the rise. Even though consumer packaged goods store sales are flat, online sales are skyrocketing. Plus, online engagement increase in-store sales. So, CPG companies need to make their online presence at least as powerful as their store presence. Example: a CPG startup that manufactures all-natural, health-conscious baking mixes [...]

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Google Analytics & Reporting

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Today's shoppers love to discover, learn, and make informed purchasing decisions. They're discerning, and seek relevant products from their favorite retailers and manufacturers. But e-commerce sites using old fashioned site-wide search, categorical navigation, and facets leave out the important context of who the shopper is buying for and how the product will be used or [...]

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Social Media Strategy and Management

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Zora Digital develops strategies that maximize the impact of each channel. Influencers are the lifeblood of any brand. Thus, engaging with influencers across all social channels — and being an influencer yourself — helps you connect with your audience and gain credibility. Our team will help you create a unique voice and generate engaging content [...]

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Content Marketing and SEO

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To help you break through the clutter, we’ll create content that expresses your brand's personality, values, and benefits. Paid search and search engine optimization work together to make Internet users notice you, and content marketing is a major component of search engine optimization. The challenge is that search engines are getting smarter. Google makes at [...]

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Search Engine Marketing Consulting

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We’ll show you how to get the most out of search engine marketing. Search results are one of the first steps in a consumer’s decision process. Through a combination of SEO and SEM, you can turn clicks and swipes into paying customers! Our advanced search tactics help to keep shoppers on the search engine’s first [...]

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Reporting and Analytics

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Whether you need someone to help install your software, customize your setup, or interpret your data, we’ve got your back. Data matters! No strategy can produce results without it. That’s why we offer a holistic review of data. We’ll test the effects of different content and show you which channels produced the best results. Our [...]

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