Posted by Digitalmktgguru in on September 13, 2016
Health and wellness consumer products are on the rise. Even though consumer packaged goods store sales are flat, online sales are skyrocketing. Plus, online engagement increase in-store sales. So, CPG companies need to make their online presence at least as powerful as their store presence. Example: a CPG startup that manufactures all-natural, health-conscious baking mixes [...]
Read More
Posted by Digitalmktgguru in on September 13, 2016
Today's shoppers love to discover, learn, and make informed purchasing decisions. They're discerning, and seek relevant products from their favorite retailers and manufacturers. But e-commerce sites using old fashioned site-wide search, categorical navigation, and facets leave out the important context of who the shopper is buying for and how the product will be used or [...]
Read More
Posted by Digitalmktgguru in on September 13, 2016
Zora Digital develops strategies that maximize the impact of each channel. Influencers are the lifeblood of any brand. Thus, engaging with influencers across all social channels — and being an influencer yourself — helps you connect with your audience and gain credibility. Our team will help you create a unique voice and generate engaging content [...]
Read More
Posted by Digitalmktgguru in on September 13, 2016
To help you break through the clutter, we’ll create content that expresses your brand's personality, values, and benefits. Paid search and search engine optimization work together to make Internet users notice you, and content marketing is a major component of search engine optimization. The challenge is that search engines are getting smarter. Google makes at [...]
Read More Posted by Digitalmktgguru in on September 13, 2016
DATA ANALYTICS & INTERGRATION SERVICES Zora Digital helps awaken your brand with data and insights so you can understand, optimize, and grow your business. We craft roadmaps for increasing success by helping you put infrastructure in place to collect, manage, enrich, and activate your first-party customer data. Zora's team consists of experts in database technologies, analytics, and visualization with significant [...]
Read More
Posted by Digitalmktgguru in on September 13, 2016
Search Engine Marketing We’ll show you how to get the most out of search engine marketing. Search results are one of the first steps in a consumer’s decision process. Through a combination of SEO and SEM, you can turn clicks and swipes into paying customers! Our advanced search tactics help to keep shoppers on the [...]
Read More