YouTube has over one billion users, amounting to nearly one third of people on the internet. More than 500 million hours of video are watched on YouTube every day. One-third of online activity is spent watching video. 85% of the…
The e-commerce space is constantly evolving with features emerging that can be integrated into your site’s e-commerce experience to make the online buying experience easier for your consumer. Here’s a look at some of them: Interactive FAQs: In this age…
Google’s always testing new and better ways to boost the click-through rate of your paid ads. Their latest innovation is a new Ad Extension for mobile searchers, called Message Extensions. But let’s back up a second. What are Ad Extensions, anyway? Ad extensions boost ad performance…
Ever since the world became obsessed with social media, users have always been on their toes to find out which new upgrades and updates are trending. Why not? New apps mean easier access, more fun and better communication. Although we…
A new crop of features, capabilities and mobile-friendly ads arrived on the scene in Google AdWords. Check out the full recap of 2016 below. It’ll give you up-to-date clarity so you can plan a winning pay-per-click strategy for the year…
You want to be social media savvy. But every year the landscape changes! Never fear, Zora Digital is here, with a updates from 2016. What a year it was: Video took center stage. All of the social platforms made it…
“In God we trust, all others must bring data.” — W. Edwards Deming. So true! But data is meaningless if you don’t have a way to interpret it. Analyzing data in the right way can help you increase sales, boost blog…
It’s a brand new day in the AdWords world! Expanded text ads from Google AdWords recently went live. The old 25-35-35 rule is out the door, ushered in is the new 30-30-80 rule which consists of TWO headlines of up…
Snapchat. It’s a silly app for Gen Y & Z. No real value and certainly not worth reading about, right? But the truth is however, that Snapchat is a revolutionary app. I dare say.
Marketers can learn a ton by watching politicians run their social campaigns. The more I watch, the more I notice that social media and politicians go together ridiculously well. Consider that social media is all about hyperconnectivity. And politicians are by nature compulsive…