Posted by Digitalmktgguru in Content Marketing / Digital Ads on March 14, 2018
YouTube has over one billion users, amounting to nearly one third of people on the internet. More than 500 million hours of video are watched on YouTube every day. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. Consumption of Youtube videos continues to climb across every […]
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Posted by Digitalmktgguru in E-Commerce on December 15, 2017
The e-commerce space is constantly evolving with features emerging that can be integrated into your site’s e-commerce experience to make the online buying experience easier for your consumer. Here’s a look at some of them: Interactive FAQs: In this age of easy access to information, people are accustomed to getting answers now, and not a […]
Read MorePosted by Digitalmktgguru in Paid Search on May 1, 2017
Google’s always testing new and better ways to boost the click-through rate of your paid ads. Their latest innovation is a new Ad Extension for mobile searchers, called Message Extensions. But let’s back up a second. What are Ad Extensions, anyway? Ad extensions boost ad performance by letting you include more info in your ad. This makes it easier for customers to […]
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Posted by Digitalmktgguru in Digital Ads / Social Media on April 16, 2017
Ever since the world became obsessed with social media, users have always been on their toes to find out which new upgrades and updates are trending. Why not? New apps mean easier access, more fun and better communication. Although we are still early in the year, with Zora Digital nothing passes unnoticed and that is […]
Read MorePosted by Digitalmktgguru in Data Analytics / Paid Search on January 9, 2017
A new crop of features, capabilities and mobile-friendly ads arrived on the scene in Google AdWords. Check out the full recap of 2016 below. It’ll give you up-to-date clarity so you can plan a winning pay-per-click strategy for the year ahead. If you would like to explore a new pay-per-click strategy we would be happy […]
Read MorePosted by Digitalmktgguru in Content Marketing / Social Media on January 9, 2017
You want to be social media savvy. But every year the landscape changes! Never fear, Zora Digital is here, with a updates from 2016. What a year it was: Video took center stage. All of the social platforms made it super-easy to share more often. A new crop of features and capabilities arrived on the […]
Read MorePosted by Digitalmktgguru in Data Analytics on November 30, 2016
“In God we trust, all others must bring data.” — W. Edwards Deming. So true! But data is meaningless if you don’t have a way to interpret it. Analyzing data in the right way can help you increase sales, boost blog subscribers, reach more people with ads – or achieve just about any goal, for that matter. […]
Read MorePosted by Digitalmktgguru in Paid Search on August 10, 2016
It’s a brand new day in the AdWords world! Expanded text ads from Google AdWords recently went live. The old 25-35-35 rule is out the door, ushered in is the new 30-30-80 rule which consists of TWO headlines of up to 30 characters of text each, followed by an 80 character expanded description.
Read MorePosted by Digitalmktgguru in Social Media on August 5, 2016
Snapchat. It’s a silly app for Gen Y & Z. No real value and certainly not worth reading about, right? But the truth is however, that Snapchat is a revolutionary app. I dare say.
Read MorePosted by Digitalmktgguru in Social Media on June 21, 2016
Marketers can learn a ton by watching politicians run their social campaigns. The more I watch, the more I notice that social media and politicians go together ridiculously well. Consider that social media is all about hyperconnectivity. And politicians are by nature compulsive connectors. In every era, they find a way to connect with the populace. They express […]
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