Social Media Strategy and Management


Zora Digital develops strategies that maximize the impact of each channel. Influencers are the lifeblood of any brand. Thus, engaging with influencers across all social channels — and being an influencer yourself — helps you connect with your audience and gain credibility. Our team will help you create a unique voice and generate engaging content that gets clicked, read and shared.

Our Social Media Process

  • Social Strategy: We plan your social media posts ahead of time through a content calendar.
  • Content Creation: We create original, branded creative and copy.
  • Management: We publish the fresh, timely content your audience is seeking.
  • Listening: We “like” and comment on relevant content and respond to people who engage your brand on social media.
  • Monitoring: We see when your audience is online and what type of posts draw the most engagement.
  • Optimization: We make continuous improvements to grow your audience’s size and engagement.