Top Digital Trends of 2020 from the Digital Marketing Guru

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With social distancing and global lockdowns in place for a better portion of the year, people turned to online content to keep them occupied. In fact, online content consumption has more than doubled this year. Since everyone is stuck inside for the holidays, digital marketing is the focus of the marketing world’s attention. Gone are […]

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Twitter for Business: How to Effectively Market on Twitter

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Next year, Twitter turns 15 years old. This conversational platform is not going away anytime soon.With 500 million tweets sent daily, the aging platform still surpasses Pinterest, Reddit, and Snapchat with 81 million monthly users in the United States (326 million globally). With that in mind, Twitter is a valuable resource for businesses to effectively […]

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Zora Digital Named a Leading Minority & Women-Owned Company for 2020

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At Zora Digital, we help awaken your brand through data insights. We help businesses like yours navigate the digital landscape and create significant ROI at a great value. Our team of experts puts a lot of science into what we do, focusing on digital strategy, PPC, advertising, and social media marketing. Based in the center […]

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Marketing Strategies of the 2020 Presidential Race

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As we are winding down to election day, the presidential race is heating up. The Biden and Trump campaigns are spending large sums on marketing, but diverting that money to different places, with different messages. They are simultaneously in a race to raise as much money as possible, while also staying organized and recruiting volunteers. […]

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How Marketers are Using TikTok

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TikTok is a free IOS and Android application that has seen rising popularity and growth since its launch in 2016. In October 2018 it became the most downloaded app in the United States. Globally, TikTok has over 2 billion downloads, with over 800 million monthly users.  The app utilizes shared, 15 second video clips that are […]

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Digital Marketing Updates and Social Media News from Q3 of 2020

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This long, difficult year is starting to wrap up as we enter the winter months and embrace the holidays. Developers are further improving our online experience as we find ourselves even more confined to the indoors as the year gets colder. In 2020 our virtual lives have evolved from being a convenience, to an essential […]

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The Ultimate Guide to Podcasting

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If you’re looking for a new way to connect with your audience, podcasts are the way to go. As of 2018, there were over 525,000 active podcasts available for download across all platforms, covering a variety of topics, ranging from television and pop culture to business and entrepreneurship. By having your own podcast, you can […]

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Digital Marketing Updates and Social Media News from Q2 of 2020

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We can’t believe that this year is already halfway over! It feels like we were just tracking Q1 updates. At Zora Digital, we’re continuing to power through with working from home, and it looks like social media execs are doing the same because wow, the social media updates did not stop. Most of these updates […]

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Zora Digital selected to provide Google Tag Management Solutions for Adtalem Global Education.

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Chicago – Zora Digital is a Chicago digital marketing agency, whose tagline is “Awakening Your Brand Through Data Insights”.  Zora Digital helps companies navigate the digital landscape to create significant ROI.  Adtalem Global Education is a leading provider and the parent organization of multiple, worldwide educational institutions.  This new partnership will provide Adtalem Global Education […]

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Digital Marketing Updates and Social Media News from Q1 2020

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Keeping up on the latest digital and social media news has never been as indispensable as it is today. Almost everything is going virtual as we battle through the COVID-19 global pandemic. The coronavirus is driving increased consumption of social media and video. As a result, people are turning to these as a way to […]

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