Little-known Google Ads Features You Should Use in 2021

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Introduction While there’s no denying the whirlwind of a year that 2020 was, it’s essential to recognize the wealth of opportunities introduced to the search engine marketing sphere. With an increasing number of consumers buying online, Google Ads has been hard at work to provide advertisers’ the best possible environment to succeed.  Used correctly, it […]

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Zora Digital is a top digital marketing agency in Chicago

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Guess what. We’re an award-winning digital marketing agency in Chicago’s design and creative community. Design Rush picked Zora Digital’s “cutting-edge marketing approach” and “deep understanding of local clientele” as their reason for selecting us as a top Chicago digital marketing company. We were honored to receive recognition as one of the top Chicago digital marketing […]

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EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE ANALYTICS 4

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Google Analytics is an invaluable tool for any business. Since its launch in 2005, the analytics platform has revolutionized the way companies understand their online traffic. The updated Google Analytics 4 (GA4), released in October of 2020, is a new version of its analytics software. Whereas previous updates were improvements to prior versions, GA4 is […]

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Data Visualization: Google Data Studio v/s Power BI v/s Tableau

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Data Visualization and the graphical representation of data is an integral part of business intelligence. To that end, there are no tools more popular than Tableau, Power BI and Google Data Studio. In this post we compare various aspects of all three to determine which tool may best suit your business needs. FEATURES & REPORT […]

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Top Digital Trends of 2020 from the Digital Marketing Guru

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With social distancing and global lockdowns in place for a better portion of the year, people turned to online content to keep them occupied. In fact, online content consumption has more than doubled this year. Since everyone is stuck inside for the holidays, digital marketing is the focus of the marketing world’s attention. Gone are […]

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Twitter for Business: How to Effectively Market on Twitter

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Next year, Twitter turns 15 years old. This conversational platform is not going away anytime soon.With 500 million tweets sent daily, the aging platform still surpasses Pinterest, Reddit, and Snapchat with 81 million monthly users in the United States (326 million globally). With that in mind, Twitter is a valuable resource for businesses to effectively […]

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Zora Digital Named a Leading Minority & Women-Owned Company for 2020

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At Zora Digital, we help awaken your brand through data insights. We help businesses like yours navigate the digital landscape and create significant ROI at a great value. Our team of experts puts a lot of science into what we do, focusing on digital strategy, PPC, advertising, and social media marketing. Based in the center […]

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Marketing Strategies of the 2020 Presidential Race

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As we are winding down to election day, the presidential race is heating up. The Biden and Trump campaigns are spending large sums on marketing, but diverting that money to different places, with different messages. They are simultaneously in a race to raise as much money as possible, while also staying organized and recruiting volunteers. […]

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How Marketers are Using TikTok

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TikTok is a free IOS and Android application that has seen rising popularity and growth since its launch in 2016. In October 2018 it became the most downloaded app in the United States. Globally, TikTok has over 2 billion downloads, with over 800 million monthly users.  The app utilizes shared, 15 second video clips that are […]

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Digital Marketing Updates and Social Media News from Q3 of 2020

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This long, difficult year is starting to wrap up as we enter the winter months and embrace the holidays. Developers are further improving our online experience as we find ourselves even more confined to the indoors as the year gets colder. In 2020 our virtual lives have evolved from being a convenience, to an essential […]

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