The Best Takeaways from Viral Campaigns

separator

By Maridsa Choute We took some time to reflect on some of the most innovative digital campaigns we saw this summer. Brands that stood out tapped into how to use social media consumer behavior to create campaigns that would grab attention, be viral, and be memorable. Below, we picked out five campaigns that we (Zora […]

Read More

Digital Marketing Updates in the Second Quarter of 2019

separator

Here’s Zora Digital’s top second quarter digital marketing updates of 2019.

Read More

Digital Marketing Updates In the First Quarter of 2019

separator

Whether you are a new e-commerce business looking to dive into social media marketing or a seasoned digital advertiser, here’s what you need to know about marketing and using online ads after the first three months of 2019.

Read More

The Biggest Social Media Updates of 2018 (and how you should use them in 2019)

separator

Two thousand eighteen shifted the way we view our timelines, market and create content, and what that content even is.

Read More

Plan To Win This Holiday Season: Google Partners Retail Live Stream Recap

separator

Have your started developing e-commerce advertising and sales strategies for the holidays yet?  We learned during the last Google Partner Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever.   In fact, 55% of holiday shoppers begin their research in October or earlier.  When shoppers consider a new […]

Read More

Using Google’s Video Ads To Reach E-Commerce Customers Along Their Purchase Journeys.

separator

YouTube has over one billion users, amounting to nearly one third of people on the internet. More than 500 million hours of video are watched on YouTube every day. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. Consumption of Youtube videos continues to climb across every […]

Read More

Reflections On The Top Three Trends of 2017

separator

A new year is already upon us.  But it never hurts to look back on the year that was to see what occurred, what we learned and what it means for the year ahead. When reflecting on the trends that caught fire in 2017 here are what we thought were the top three: Visual Data. With […]

Read More

Emerging Interactive E-commerce Features Making Buying Easier

separator

The e-commerce space is constantly evolving with features emerging that can be integrated into your site’s e-commerce experience to make the online buying experience easier for your consumer. Here’s a look at some of them: Interactive FAQs: In this age of easy access to information, people are accustomed to getting answers now, and not a […]

Read More

Is Your Search Engine Marketing Campaign Ready for Holiday Shoppers?

separator

If you’re an online retailer, make sure to give your Search Advertising Campaigns a tune-up before Cyber Monday.  According to Adobe Data, Search Ads drove the majority of Cyber Monday sales in 2016. This post shares the ways you can prep you Search Campaigns so you’re ready to take advantage of the surge of search […]

Read More
Purple Smoothie

Is Healthy Lifestyle Eating The New Normal? – Here are some trends dominating the industry.

separator

Ever since the turn of the century, the power of health and wellness in our day-to-day lives has become increasingly more marketable. While even a decade ago it would have been hard to convince someone to listen to you talk about nutrition and health, now it’s everything anyone can talk about. The current trends powering […]

Read More