Category Archives: Data Analytics

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Twitter for Business: How to Effectively Market on Twitter

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Next year, Twitter turns 15 years old. This conversational platform is not going away anytime soon.With 500 million tweets sent daily, the aging platform still surpasses Pinterest, Reddit, and Snapchat with 81 million monthly users in the United States (326 million globally). With that in mind, Twitter is a valuable resource for businesses to effectively […]

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Don’t Dismiss Pinterest Just Yet

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Perhaps you may not know it, but Pinterest remains the second largest social channel driver of traffic to websites, next only to Facebook. However, for e-commerce sales overall, the online bulletin board still trails Facebook, Instagram, and Twitter. But don’t dismiss Pinterest just yet. In fact, that’s the last thing you should do. You know […]

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Google Marketing Next

Zora Digital’s Recap of the 2017 Google’s Marketing Next Livestream – #GoogleMarketingNext.

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Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools (13 in total) Google announced today. Here’s our summary so that you can be ready, your […]

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Want Google Analytics data that matters? Use these 5 filters.

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The basic set-up for Google Analytics (GA) is simple. It goes like this:     Use a Gmail address to create a Google Analytics account Add tracking code to your website.     Done and done.   Or, are you?     No – not if you want quality data. If you settle for the […]

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Recap of Google AdWords 2016 Announcements

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A new crop of features, capabilities and mobile-friendly ads arrived on the scene in Google AdWords.  Check out the full recap of 2016 below. It’ll give you up-to-date clarity so you can plan a winning pay-per-click strategy for the year ahead.  If you would like to explore a new pay-per-click strategy we would be happy […]

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Don’t let your data go unanalyzed!

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“In God we trust, all others must bring data.” — W. Edwards Deming. So true! But data is meaningless if you don’t have a way to interpret it. Analyzing data in the right way can help you increase sales, boost blog subscribers, reach more people with ads – or achieve just about any goal, for that matter. […]

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