There is no denying it. Data is the hottest trend for marketers and businesses everywhere. And rightly so! You’ve all seen the stats. The amount of information created every day; it’s incredible. 2.5 quintillion bytes of data is created each…
Google Analytics is an invaluable tool for any business. Since its launch in 2005, the analytics platform has revolutionized the way companies understand their online traffic. The updated Google Analytics 4 (GA4), released in October of 2020, is a new…
Data Visualization and the graphical representation of data is an integral part of business intelligence. To that end, there are no tools more popular than Tableau, Power BI and Google Data Studio. In this post we compare various aspects of…
Next year, Twitter turns 15 years old. This conversational platform is not going away anytime soon.With 500 million tweets sent daily, the aging platform still surpasses Pinterest, Reddit, and Snapchat with 81 million monthly users in the United States (326…
Perhaps you may not know it, but Pinterest remains the second largest social channel driver of traffic to websites, next only to Facebook. However, for e-commerce sales overall, the online bulletin board still trails Facebook, Instagram, and Twitter. But don’t…
Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools…
The basic set-up for Google Analytics (GA) is simple. It goes like this: Use a Gmail address to create a Google Analytics account Add tracking code to your website. Done and done. Or, are you?…
A new crop of features, capabilities and mobile-friendly ads arrived on the scene in Google AdWords. Check out the full recap of 2016 below. It’ll give you up-to-date clarity so you can plan a winning pay-per-click strategy for the year…
“In God we trust, all others must bring data.” — W. Edwards Deming. So true! But data is meaningless if you don’t have a way to interpret it. Analyzing data in the right way can help you increase sales, boost blog…