Category Archives: E-Commerce

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Little-known Google Ads Features You Should Use in 2021

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Introduction While there’s no denying the whirlwind of a year that 2020 was, it’s essential to recognize the wealth of opportunities introduced to the search engine marketing sphere. With an increasing number of consumers buying online, Google Ads has been hard at work to provide advertisers’ the best possible environment to succeed.  Used correctly, it […]

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EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE ANALYTICS 4

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Google Analytics is an invaluable tool for any business. Since its launch in 2005, the analytics platform has revolutionized the way companies understand their online traffic. The updated Google Analytics 4 (GA4), released in October of 2020, is a new version of its analytics software. Whereas previous updates were improvements to prior versions, GA4 is […]

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Data Visualization: Google Data Studio v/s Power BI v/s Tableau

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Data Visualization and the graphical representation of data is an integral part of business intelligence. To that end, there are no tools more popular than Tableau, Power BI and Google Data Studio. In this post we compare various aspects of all three to determine which tool may best suit your business needs. FEATURES & REPORT […]

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Digital Marketing Updates and Social Media News from Q3 of 2020

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This long, difficult year is starting to wrap up as we enter the winter months and embrace the holidays. Developers are further improving our online experience as we find ourselves even more confined to the indoors as the year gets colder. In 2020 our virtual lives have evolved from being a convenience, to an essential […]

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Digital Marketing Updates and Social Media News from Q2 of 2020

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We can’t believe that this year is already halfway over! It feels like we were just tracking Q1 updates. At Zora Digital, we’re continuing to power through with working from home, and it looks like social media execs are doing the same because wow, the social media updates did not stop. Most of these updates […]

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Digital Marketing Updates and Social Media News From the Fourth Quarter 2019

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Whew, what a year for digital marketing updates and social media news. If you followed our quarterly social media news and trends wrap-ups last year, you know that social and digital innovations were all about boosting engagement and incorporating new opportunities to shop. Instagram introduced in app check-out, and their branded content posts provided more […]

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Digital Marketing and Social Media News from 3rd Quarter of 2019

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Here at Zora Digital, we know how important it is to use social media and digital advertising in order to run a successful business. Each online platform consistently finds new ways for brands to interact with their customers. So just as we did with Q1 and Q2, here’s our insight into how your brand can […]

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Digital Marketing Updates in the Second Quarter of 2019

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Here’s Zora Digital’s top second quarter digital marketing updates of 2019.

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Digital Marketing Updates In the First Quarter of 2019

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Whether you are a new e-commerce business looking to dive into social media marketing or a seasoned digital advertiser, here’s what you need to know about marketing and using online ads after the first three months of 2019.

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Win While Holiday Shopping: Google’s Livestream Recap

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Have your started developing e-commerce advertising and sales strategies for the holidays yet?  We learned during the last Google Partners Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever.   In fact, 55% of shoppers begin their research in October or earlier for holiday shopping.  When shoppers consider […]

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