Over the last decade, the use of track and trace technology has exploded. As a result, marketers have been able to collect mountains of personal information on people, their habits, and interests. This information is used to target individuals with…
Next year, Twitter turns 15 years old. This conversational platform is not going away anytime soon.With 500 million tweets sent daily, the aging platform still surpasses Pinterest, Reddit, and Snapchat with 81 million monthly users in the United States (326…
As we are winding down to election day, the presidential race is heating up. The Biden and Trump campaigns are spending large sums on marketing, but diverting that money to different places, with different messages. They are simultaneously in a…
TikTok is a free IOS and Android application that has seen rising popularity and growth since its launch in 2016. In October 2018 it became the most downloaded app in the United States. Globally, TikTok has over 2 billion downloads,…
This long, difficult year is starting to wrap up as we enter the winter months and embrace the holidays. Developers are further improving our online experience as we find ourselves even more confined to the indoors as the year gets…
We can’t believe that this year is already halfway over! It feels like we were just tracking Q1 updates. At Zora Digital, we’re continuing to power through with working from home, and it looks like social media execs are doing…
Keeping up on the latest digital and social media news has never been as indispensable as it is today. Almost everything is going virtual as we battle through the COVID-19 global pandemic. The coronavirus is driving increased consumption of social…
Whew, what a year for digital marketing updates and social media news. If you followed our quarterly social media news and trends wrap-ups last year, you know that social and digital innovations were all about boosting engagement and incorporating new…
Here at Zora Digital, we know how important it is to use social media and digital advertising in order to run a successful business. Each online platform consistently finds new ways for brands to interact with their customers. So just…
We took some time to reflect on some of the most innovative digital campaigns we saw this summer. Brands that stood out tapped into how to use social media consumer behavior to create campaigns that would grab attention, be viral,…