Tag Archives: snapchat

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Digital Marketing Updates From the Fourth Quarter

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Whew, what a year for digital updates. If you followed our quarterly trend wrap-ups last year, you know that social and digital innovations were all about boosting engagement and incorporating new opportunities to shop. Instagram introduced in app check-out, and their branded content posts provided more ways for brands to advertise and interact with influencers. […]

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The Best Takeaways from Viral Campaigns

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By Maridsa Choute We took some time to reflect on some of the most innovative digital campaigns we saw this summer. Brands that stood out tapped into how to use social media consumer behavior to create campaigns that would grab attention, be viral, and be memorable. Below, we picked out five campaigns that we (Zora […]

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