Posted by Yewande Odusanwo in Uncategorized on September 22, 2021
Over the last decade, the use of track and trace technology has exploded. As a result, marketers have been able to collect mountains of personal information on people, their habits, and interests. This information is used to target individuals with advertising and marketing to such a degree it has become somewhat disconcerting to the average […]
Read MorePosted by Yewande Odusanwo in Data Analytics / data strategy on February 27, 2021
There is no denying it. Data is the hottest trend for marketers and businesses everywhere. And rightly so! You’ve all seen the stats. The amount of information created every day; it’s incredible. 2.5 quintillion bytes of data is created each day. As a matter of fact, the pace is speeding up with the Internet of […]
Read MorePosted by Yewande Odusanwo in E-Commerce / Paid Search / Search Engine Marketing on February 19, 2021
Introduction While there’s no denying the whirlwind of a year that 2020 was, it’s essential to recognize the wealth of opportunities introduced to the search engine marketing sphere. With an increasing number of consumers buying online, Google Ads has been hard at work to provide advertisers’ the best possible environment to succeed. Used correctly, it […]
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Posted by Yewande Odusanwo in News on May 4, 2020
Chicago – Zora Digital is a Chicago digital marketing agency, whose tagline is “Awakening Your Brand Through Data Insights”. Zora Digital helps companies navigate the digital landscape to create significant ROI. Adtalem Global Education is a leading provider and the parent organization of multiple, worldwide educational institutions. This new partnership will provide Adtalem Global Education […]
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Posted by Yewande Odusanwo in Digital Ads / Social Media on April 1, 2020
Keeping up on the latest digital and social media news has never been as indispensable as it is today. Almost everything is going virtual as we battle through the COVID-19 global pandemic. The coronavirus is driving increased consumption of social media and video. As a result, people are turning to these as a way to […]
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