Category Archives: Social Media

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FB Election Post

Marketing Strategies of the 2020 Presidential Race

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As we are winding down to election day, the presidential race is heating up. The Biden and Trump campaigns are spending large sums on marketing, but diverting that money to different places, with different messages. They are simultaneously in a race to raise as much money as possible, while also staying organized and recruiting volunteers. […]

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Tik Tok blog FB

How Marketers are Using TikTok

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TikTok is a free IOS and Android application that has seen rising popularity and growth since its launch in 2016. In October 2018 it became the most downloaded app in the United States. Globally, TikTok has over 2 billion downloads, with over 800 million monthly users.  The app utilizes shared, 15 second video clips that are […]

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LinkedIn and Twitter

Digital Marketing Updates and Social Media News from Q3 of 2020

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This long, difficult year is starting to wrap up as we enter the winter months and embrace the holidays. Developers are further improving our online experience as we find ourselves even more confined to the indoors as the year gets colder. In 2020 our virtual lives have evolved from being a convenience, to an essential […]

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Digital Marketing Updates and Social Media News from Q2 of 2020

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We can’t believe that this year is already halfway over! It feels like we were just tracking Q1 updates. At Zora Digital, we’re continuing to power through with working from home, and it looks like social media execs are doing the same because wow, the social media updates did not stop. Most of these updates […]

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Digital Marketing Updates and Social Media News from Q1 2020

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Keeping up on the latest digital and social media news has never been as indispensable as it is today. Almost everything is going virtual as we battle through the COVID-19 global pandemic. The coronavirus is driving increased consumption of social media and video. As a result, people are turning to these as a way to […]

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Digital Marketing Updates and Social Media News From the Fourth Quarter 2019

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Whew, what a year for digital marketing updates and social media news. If you followed our quarterly social media news and trends wrap-ups last year, you know that social and digital innovations were all about boosting engagement and incorporating new opportunities to shop. Instagram introduced in app check-out, and their branded content posts provided more […]

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Digital Marketing and Social Media News from 3rd Quarter of 2019

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Here at Zora Digital, we know how important it is to use social media and digital advertising in order to run a successful business. Each online platform consistently finds new ways for brands to interact with their customers. So just as we did with Q1 and Q2, here’s our insight into how your brand can […]

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The Best Takeaways from Viral Campaigns

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We took some time to reflect on some of the most innovative digital campaigns we saw this summer. Brands that stood out tapped into how to use social media consumer behavior to create campaigns that would grab attention, be viral, and be memorable. Below, we picked out five viral campaigns that we (Zora Digital (ZD) […]

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ZD social media blog

The Biggest Social Media Updates of 2018

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Two thousand eighteen shifted the way we view our timelines, market and create content, and what that content even is.

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Pinterest Image Using Scrabble Letters

Don’t Dismiss Pinterest Just Yet

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Perhaps you may not know it, but Pinterest remains the second largest social channel driver of traffic to websites, next only to Facebook. However, for e-commerce sales overall, the online bulletin board still trails Facebook, Instagram, and Twitter. But don’t dismiss Pinterest just yet. In fact, that’s the last thing you should do. You know […]

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