Category Archives: Content Marketing

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Video Ads Guide Brands to New Purchases

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YouTube has over one billion users, amounting to nearly one third of people on the internet. More than 500 million hours of video are watched on YouTube every day. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. Consumption of Youtube videos continues to climb across every […]

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Reflections On The Top Three Trends of 2017

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A new year is already upon us.  But it never hurts to look back on the year that was to see what occurred, what we learned and what it means for the year ahead. When reflecting on the trends that caught fire in 2017 here are what we thought were the top three: Visual Data. With […]

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Are Your Search Campaigns Ready for Holiday Shoppers?

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If you’re an online retailer, make sure to give your Search Advertising Campaigns a tune-up before Cyber Monday.  According to Adobe Data, Search Ads drove the majority of Cyber Monday sales in 2016. This post shares the ways you can prep your Search Campaigns so you’re ready to take advantage of the surge of search […]

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Purple Smoothie

Are Healthy Lifestyle Trends The New Normal?

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Ever since the turn of the century, the power of health and wellness in our day-to-day lives has become increasingly more marketable. While even a decade ago it would have been hard to convince someone to listen to you talk about nutrition and health. Now healthy lifestyle trends are all anyone can talk about. The […]

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Recap of Social Media Updates in 2016

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You want to be social media savvy. But every year the landscape changes! Never fear, Zora Digital is here, with a updates from 2016. What a year it was: Video took center stage. All of the social platforms made it super-easy to share more often. A new crop of features and capabilities arrived on the […]

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“Content Is King” Takes On A Whole New Meaning In 2016

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Now that 2016 is in full swing experts have weighed in on the key digital trends for the year. There are several diverse/disparate themes of what is poised to be the next big thing. But one theme is consistent throughout: CONTENT.

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Pay Your Selfie: a shift in market research.

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Up until recently, I figured “modern” research began in the 1950s. As a post-war exploitation of a booming consumer populace. Or something like that. I was wrong. Modern market research arguably dates back to the 1820’s. Long before electricity or telegraphs.

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