All posts by Digitalmktgguru

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Zora Digital is a top digital marketing agency in Chicago

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Guess what. We’re an award-winning digital marketing agency in Chicago’s design and creative community. Design Rush picked Zora Digital’s “cutting-edge marketing approach” and “deep understanding of local clientele” as their reason for selecting us as a top Chicago digital marketing company. We were honored to receive recognition as one of the top Chicago digital marketing […]

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EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE ANALYTICS 4

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Google Analytics is an invaluable tool for any business. Since its launch in 2005, the analytics platform has revolutionized the way companies understand their online traffic. The updated Google Analytics 4 (GA4), released in October of 2020, is a new version of its analytics software. Whereas previous updates were improvements to prior versions, GA4 is […]

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Man pointing at computer screen. Title card says Data Visualization Tools

Data Visualization: Google Data Studio v/s Power BI v/s Tableau

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Data Visualization and the graphical representation of data is an integral part of business intelligence. To that end, there are no tools more popular than Tableau, Power BI and Google Data Studio. In this post we compare various aspects of all three to determine which tool may best suit your business needs. FEATURES & REPORT […]

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Q2 update

Digital Marketing Updates in the Second Quarter of 2019

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Here’s Zora Digital’s top second quarter digital marketing updates of 2019.

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Win While Holiday Shopping: Google’s Livestream Recap

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Have your started developing e-commerce advertising and sales strategies for the holidays yet?  We learned during the last Google Partners Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever.   In fact, 55% of shoppers begin their research in October or earlier for holiday shopping.  When shoppers consider […]

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Video Ads Guide Brands to New Purchases

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YouTube has over one billion users, amounting to nearly one third of people on the internet. More than 500 million hours of video are watched on YouTube every day. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. Consumption of Youtube videos continues to climb across every […]

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Adobe Spark trends

Reflections On The Top Three Trends of 2017

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A new year is already upon us.  But it never hurts to look back on the year that was to see what occurred, what we learned and what it means for the year ahead. When reflecting on the trends that caught fire in 2017 here are what we thought were the top three: Visual Data. With […]

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making buying easier

Emerging Interactive E-commerce Features Make Buying Easier

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The e-commerce space is constantly evolving with features emerging that can be integrated into your site’s e-commerce experience to make the online buying experience easier for your consumer. Here’s a look at some of them: Interactive FAQs: In this age of easy access to information, people are accustomed to getting answers now, and not a […]

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online-shopping

Are Your Search Campaigns Ready for Holiday Shoppers?

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If you’re an online retailer, make sure to give your Search Advertising Campaigns a tune-up before Cyber Monday.  According to Adobe Data, Search Ads drove the majority of Cyber Monday sales in 2016. This post shares the ways you can prep your Search Campaigns so you’re ready to take advantage of the surge of search […]

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Purple Smoothie

Are Healthy Lifestyle Trends The New Normal?

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Ever since the turn of the century, the power of health and wellness in our day-to-day lives has become increasingly more marketable. While even a decade ago it would have been hard to convince someone to listen to you talk about nutrition and health. Now healthy lifestyle trends are all anyone can talk about. The […]

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