Category Archives: Paid Search

separator

Plan To Win This Holiday Season: Google Partners Retail Live Stream Recap

separator

Have your started developing e-commerce advertising and sales strategies for the holidays yet?  We learned during the last Google Partner Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever.   In fact, 55% of holiday shoppers begin their research in October or earlier.  When shoppers consider a new […]

Read More

Zora Digital’s Recap of the 2017 Google’s Marketing Next Livestream – #GoogleMarketingNext.

separator

Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools (13 in total) Google announced today. Here’s our summary so that you can be ready, your […]

Read More

Boost your click-through rates with Google’s new Message Extensions.

separator

Google’s always testing new and better ways to boost the CTR of your paid ads. Their latest innovation is a new Ad Extension for mobile searchers, called Message Extensions. But let’s back up a second. What are Ad Extensions, anyway? Ad extensions boost ad performance by letting you include more info in your ad. This makes it easier for customers to learn about […]

Read More

Recap of Google AdWords 2016 Announcements

separator

A new crop of features, capabilities and mobile-friendly ads arrived on the scene in Google AdWords.  Check out the full recap of 2016 below. It’ll give you up-to-date clarity so you can plan a winning pay-per-click strategy for the year ahead.  If you would like to explore a new pay-per-click strategy we would be happy […]

Read More

Mobile matters! Google Partner Connect Event: Key takeaways.

separator

Mobile matters! That was the main thrust of Zora Digital’s Google Partner Connect Event on September 28. Most marketers already know that the majority of media consumption online is mobile. But still, many marketers don’t put enough effort into creating compelling mobile experiences. Whatever the reason, marketers who lack a robust mobile strategy are getting […]

Read More

How to make the most of your pay-per-click advertising with those extra 45 characters from Google Adwords!

separator

It’s a brand new day in the AdWords world!  Expanded text ads recently went live. The old 25-35-35 rule is out the door, ushered in is the new 30-30-80 rule which consists of TWO headlines of up to 30 characters of text each, followed by an 80 character expanded description.

Read More