Tag Archives: Google

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The Ultimate Guide to Podcasting

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If you’re looking for a new way to connect with your audience, podcasts are the way to go. As of 2018, there were over 525,000 active podcasts available for download across all platforms, covering a variety of topics, ranging from television and pop culture to business and entrepreneurship. By having your own podcast, you can […]

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Digital Marketing Updates and Social Media News from Q2 of 2020

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We can’t believe that this year is already halfway over! It feels like we were just tracking Q1 updates. At Zora Digital, we’re continuing to power through with working from home, and it looks like social media execs are doing the same because wow, the social media updates did not stop. Most of these updates […]

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Digital Marketing Updates and Social Media News from Q1 2020

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Keeping up on the latest digital and social media news has never been as indispensable as it is today. Almost everything is going virtual as we battle through the COVID-19 global pandemic. The coronavirus is driving increased consumption of social media and video. As a result, people are turning to these as a way to […]

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Digital Marketing Updates and Social Media News From the Fourth Quarter 2019

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Whew, what a year for digital marketing updates and social media news. If you followed our quarterly social media news and trends wrap-ups last year, you know that social and digital innovations were all about boosting engagement and incorporating new opportunities to shop. Instagram introduced in app check-out, and their branded content posts provided more […]

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Digital Marketing and Social Media News from 3rd Quarter of 2019

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Here at Zora Digital, we know how important it is to use social media and digital advertising in order to run a successful business. Each online platform consistently finds new ways for brands to interact with their customers. So just as we did with Q1 and Q2, here’s our insight into how your brand can […]

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Digital Marketing Updates in the Second Quarter of 2019

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Here’s Zora Digital’s top second quarter digital marketing updates of 2019.

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Digital Marketing Updates In the First Quarter of 2019

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Whether you are a new e-commerce business looking to dive into social media marketing or a seasoned digital advertiser, here’s what you need to know about marketing and using online ads after the first three months of 2019.

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Win While Holiday Shopping: Google’s Livestream Recap

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Have your started developing e-commerce advertising and sales strategies for the holidays yet?  We learned during the last Google Partners Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever.   In fact, 55% of shoppers begin their research in October or earlier for holiday shopping.  When shoppers consider […]

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Are Your Search Campaigns Ready for Holiday Shoppers?

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If you’re an online retailer, make sure to give your Search Advertising Campaigns a tune-up before Cyber Monday.  According to Adobe Data, Search Ads drove the majority of Cyber Monday sales in 2016. This post shares the ways you can prep your Search Campaigns so you’re ready to take advantage of the surge of search […]

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Zora Digital’s Recap of the 2017 Google’s Marketing Next Livestream – #GoogleMarketingNext.

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Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools (13 in total) Google announced today. Here’s our summary so that you can be ready, your […]

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