Posted by Digitalmktgguru in Data Analytics / E-Commerce / Search Engine Marketing on February 11, 2021
Google Analytics is an invaluable tool for any business. Since its launch in 2005, the analytics platform has revolutionized the way companies understand their online traffic. The updated Google Analytics 4 (GA4), released in October of 2020, is a new version of its analytics software. Whereas previous updates were improvements to prior versions, GA4 is […]
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Posted by Yewande Odusanwo in News on May 4, 2020
Chicago – Zora Digital is a Chicago digital marketing agency, whose tagline is “Awakening Your Brand Through Data Insights”. Zora Digital helps companies navigate the digital landscape to create significant ROI. Adtalem Global Education is a leading provider and the parent organization of multiple, worldwide educational institutions. This new partnership will provide Adtalem Global Education […]
Read MorePosted by Digitalmktgguru in Data Analytics on March 24, 2017
The basic set-up for Google Analytics (GA) is simple. It goes like this: Use a Gmail address to create a Google Analytics account Add tracking code to your website. Done and done. Or, are you? No – not if you want quality data. If you settle for the […]
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