Tag Archives: Google Analytics

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Zora Digital selected to provide Google Tag Management Solutions for Adtalem Global Education.

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Chicago – Zora Digital is a Chicago digital marketing agency, whose tagline is “Awakening Your Brand Through Data Insights”.  Zora Digital helps companies navigate the digital landscape to create significant ROI.  Adtalem Global Education is a leading provider and the parent organization of multiple, worldwide educational institutions.  This new partnership will provide Adtalem Global Education […]

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Want Google Analytics data that matters? Use these 5 filters.

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The basic set-up for Google Analytics (GA) is simple. It goes like this:     Use a Gmail address to create a Google Analytics account Add tracking code to your website.     Done and done.   Or, are you?     No – not if you want quality data. If you settle for the […]

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