Posted by Digitalmktgguru in Data Analytics on March 24, 2017
The basic set-up for Google Analytics (GA) is simple. It goes like this: Use a Gmail address to create a Google Analytics account Add tracking code to your website. Done and done. Or, are you? No – not if you want quality data. If you settle for the […]
Posted by Digitalmktgguru in Content Marketing on January 14, 2016
Up until recently, I figured “modern” research began in the 1950s. As a post-war exploitation of a booming consumer populace. Or something like that. I was wrong. Modern market research arguably dates back to the 1820’s. Long before electricity or telegraphs.