Win While Holiday Shopping: Google’s Livestream Recap

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Have your started developing e-commerce advertising and sales strategies for the holidays yet?  We learned during the last Google Partners Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever.   In fact, 55% of shoppers begin their research in October or earlier for holiday shopping.  When shoppers consider […]

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Video Ads Guide Brands to New Purchases

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YouTube has over one billion users, amounting to nearly one third of people on the internet. More than 500 million hours of video are watched on YouTube every day. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. Consumption of Youtube videos continues to climb across every […]

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Reflections On The Top Three Trends of 2017

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A new year is already upon us.  But it never hurts to look back on the year that was to see what occurred, what we learned and what it means for the year ahead. When reflecting on the trends that caught fire in 2017 here are what we thought were the top three: Visual Data. With […]

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Emerging Interactive E-commerce Features Make Buying Easier

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The e-commerce space is constantly evolving with features emerging that can be integrated into your site’s e-commerce experience to make the online buying experience easier for your consumer. Here’s a look at some of them: Interactive FAQs: In this age of easy access to information, people are accustomed to getting answers now, and not a […]

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Are Your Search Campaigns Ready for Holiday Shoppers?

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If you’re an online retailer, make sure to give your Search Advertising Campaigns a tune-up before Cyber Monday.  According to Adobe Data, Search Ads drove the majority of Cyber Monday sales in 2016. This post shares the ways you can prep your Search Campaigns so you’re ready to take advantage of the surge of search […]

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Are Healthy Lifestyle Trends The New Normal?

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Ever since the turn of the century, the power of health and wellness in our day-to-day lives has become increasingly more marketable. While even a decade ago it would have been hard to convince someone to listen to you talk about nutrition and health. Now healthy lifestyle trends are all anyone can talk about. The […]

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Don’t Dismiss Pinterest Just Yet

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Perhaps you may not know it, but Pinterest remains the second largest social channel driver of traffic to websites, next only to Facebook. However, for e-commerce sales overall, the online bulletin board still trails Facebook, Instagram, and Twitter. But don’t dismiss Pinterest just yet. In fact, that’s the last thing you should do. You know […]

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Zora Digital’s Recap of the 2017 Google’s Marketing Next Livestream – #GoogleMarketingNext.

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Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools (13 in total) Google announced today. Here’s our summary so that you can be ready, your […]

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Boost your click-through rates with new Extensions

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Google’s always testing new and better ways to boost the click-through rate of your paid ads. Their latest innovation is a new Ad Extension for mobile searchers, called Message Extensions. But let’s back up a second. What are Ad Extensions, anyway? Ad extensions boost ad performance by letting you include more info in your ad. This makes it easier for customers to […]

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1st Quarter Social Media Roundup 2017

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Ever since the world became obsessed with social media, users have always been on their toes to find out which new upgrades and updates are trending. Why not? New apps mean easier access, more fun and better communication. Although we are still early in the year, with Zora Digital nothing passes unnoticed and that is […]

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