Tik Tok blog FB

How Marketers are Using TikTok

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TikTok is a free IOS and Android application that has seen rising popularity and growth since its launch in 2016. In October 2018 it became the most downloaded app in the United States. Globally, TikTok has over 2 billion downloads, with over 800 million monthly users.  The app utilizes shared, 15 second video clips that are […]

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Digital Marketing Updates and Social Media News from Q3 of 2020

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This long, difficult year is starting to wrap up as we enter the winter months and embrace the holidays. Developers are further improving our online experience as we find ourselves even more confined to the indoors as the year gets colder. In 2020 our virtual lives have evolved from being a convenience, to an essential […]

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The Ultimate Guide to Podcasting

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If you’re looking for a new way to connect with your audience, podcasts are the way to go. As of 2018, there were over 525,000 active podcasts available for download across all platforms, covering a variety of topics, ranging from television and pop culture to business and entrepreneurship. By having your own podcast, you can […]

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Digital Marketing Updates and Social Media News from Q2 of 2020

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We can’t believe that this year is already halfway over! It feels like we were just tracking Q1 updates. At Zora Digital, we’re continuing to power through with working from home, and it looks like social media execs are doing the same because wow, the social media updates did not stop. Most of these updates […]

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Adtalem

Zora Digital selected to provide Google Tag Management Solutions for Adtalem Global Education.

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Chicago – Zora Digital is a Chicago digital marketing agency, whose tagline is “Awakening Your Brand Through Data Insights”.  Zora Digital helps companies navigate the digital landscape to create significant ROI.  Adtalem Global Education is a leading provider and the parent organization of multiple, worldwide educational institutions.  This new partnership will provide Adtalem Global Education […]

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Digital Marketing Updates and Social Media News from Q1 2020

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Keeping up on the latest digital and social media news has never been as indispensable as it is today. Almost everything is going virtual as we battle through the COVID-19 global pandemic. The coronavirus is driving increased consumption of social media and video. As a result, people are turning to these as a way to […]

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Digital Marketing Updates and Social Media News From the Fourth Quarter 2019

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Whew, what a year for digital marketing updates and social media news. If you followed our quarterly social media news and trends wrap-ups last year, you know that social and digital innovations were all about boosting engagement and incorporating new opportunities to shop. Instagram introduced in app check-out, and their branded content posts provided more […]

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Digital Marketing and Social Media News from 3rd Quarter of 2019

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Here at Zora Digital, we know how important it is to use social media and digital advertising in order to run a successful business. Each online platform consistently finds new ways for brands to interact with their customers. So just as we did with Q1 and Q2, here’s our insight into how your brand can […]

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The Best Takeaways from Viral Campaigns

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We took some time to reflect on some of the most innovative digital campaigns we saw this summer. Brands that stood out tapped into how to use social media consumer behavior to create campaigns that would grab attention, be viral, and be memorable. Below, we picked out five viral campaigns that we (Zora Digital (ZD) […]

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Q2 update

Digital Marketing Updates in the Second Quarter of 2019

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Here’s Zora Digital’s top second quarter digital marketing updates of 2019.

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