Entrepreneurship is a challenging endeavor. It’s not always as glamorous as it may seem.

Any entrepreneur who has been in business for a while has learned a few key things. One is that it’s essential to use your experience and skills to solve the problems you’re facing. Another lesson is to have determination and grit to find the right contacts and people to help with the pressing issues and problems a business encounters.

In this episode, we chat with Melanie Kahn from Poppilu about how entrepreneurs can innovate and pivot. Poppilu is a healthy lemonade that delivers a strong hit of tart & tangy citrus and Vitamin C without the syrupy-sweet sugar of traditional lemonades.

We also discuss other important topics related to entrepreneurship, such as the importance of passion and grit.

Melanie explains to me the pivots she has made over the last few years that led her to where she is today. She says that for entrepreneurs, pivoting will never end. As an entrepreneur, you must always be learning, growing, and meeting new challenges. But Melanie says it is worth it in the end.

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Zora Digital is a Chicago digital marketing agency. We help modern lifestyle brands with a spirit of innovation navigate the digital landscape and create significant ROI.