Monthly Archives: May 2017

separator

Zora Digital’s Recap of the 2017 Google’s Marketing Next Livestream – #GoogleMarketingNext.

separator

Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools (13 in total) Google announced today. Here’s our summary so that you can be ready, your […]

Read More

Boost your click-through rates with Google’s new Message Extensions.

separator

Google’s always testing new and better ways to boost the CTR of your paid ads. Their latest innovation is a new Ad Extension for mobile searchers, called Message Extensions. But let’s back up a second. What are Ad Extensions, anyway? Ad extensions boost ad performance by letting you include more info in your ad. This makes it easier for customers to learn about […]

Read More