Monthly Archives: May 2017

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Google Marketing Next

Zora Digital’s Recap of the 2017 Google’s Marketing Next Livestream – #GoogleMarketingNext.

Posted by Digitalmktgguru in Data Analytics / Paid Search on May 23, 2017Tags: / / /

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Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools (13 in total) Google announced today. Here’s our summary so that you can be ready, your […]

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Boost your click-through rates with new Extensions

Posted by Digitalmktgguru in Paid Search on May 1, 2017Tags: / / / /

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Google’s always testing new and better ways to boost the click-through rate of your paid ads. Their latest innovation is a new Ad Extension for mobile searchers, called Message Extensions. But let’s back up a second. What are Ad Extensions, anyway? Ad extensions boost ad performance by letting you include more info in your ad. This makes it easier for customers to […]

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