Keena Ward of AK Candles was always interested in creating a candle business. During the pandemic, many companies were forced to downsize. Keena decided to use that uncertainty and her desire to be her own boss as a catalyst for her business. After a year of research, while the crisis was in full swing, she launched her brand.

Together with her daughter, Ava, as her fragrance tester, Keena launched AK Candles in July. 2020. While her business is just beginning, Keena shared her insight on what she learned from launching her business. With a variety of scents, Keena also released a line of hand soaps in late November 2020.

During this episode of Zora Talks, she shares the details behind the scents she offers for her candles, wax melts, and hand soaps. She also reveals her favorite aromas and how she uses digital marketing tools like Google Analytics to determine what to offer next.


Zora Talks is also available on Apple, Spotify, Stitcher, and everywhere you listen to podcasts.

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Zora Digital is a Chicago digital marketing agency. We help modern lifestyle brands with a spirit of innovation navigate the digital landscape and create significant ROI.

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