Posted by Yewande Odusanwo in E-Commerce / Paid Search / Search Engine Marketing on February 19, 2021
Introduction While there’s no denying the whirlwind of a year that 2020 was, it’s essential to recognize the wealth of opportunities introduced to the search engine marketing sphere. With an increasing number of consumers buying online, Google Ads has been hard at work to provide advertisers’ the best possible environment to succeed. Used correctly, it […]
Read MorePosted by Digitalmktgguru in Data Analytics / E-Commerce / Search Engine Marketing on February 11, 2021
Google Analytics is an invaluable tool for any business. Since its launch in 2005, the analytics platform has revolutionized the way companies understand their online traffic. The updated Google Analytics 4 (GA4), released in October of 2020, is a new version of its analytics software. Whereas previous updates were improvements to prior versions, GA4 is […]
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