Posted by Digitalmktgguru in Paid Search on October 8, 2016
Mobile matters! That was the main thrust of Zora Digital’s Google Partner Connect Event on September 28. Most marketers already know that the majority of media consumption online is mobile. But still, many marketers don’t put enough effort into creating compelling mobile experiences. Whatever the reason, marketers who lack a robust mobile strategy are getting […]
Posted by Digitalmktgguru in Paid Search on August 10, 2016
It’s a brand new day in the AdWords world! Expanded text ads from Google AdWords recently went live. The old 25-35-35 rule is out the door, ushered in is the new 30-30-80 rule which consists of TWO headlines of up to 30 characters of text each, followed by an 80 character expanded description.
Posted by Digitalmktgguru in Content Marketing on January 14, 2016
Up until recently, I figured “modern” research began in the 1950s. As a post-war exploitation of a booming consumer populace. Or something like that. I was wrong. Modern market research arguably dates back to the 1820’s. Long before electricity or telegraphs.