Posted by Yewande Odusanwo in E-Commerce / Paid Search / Search Engine Marketing on February 19, 2021
Introduction While there’s no denying the whirlwind of a year that 2020 was, it’s essential to recognize the wealth of opportunities introduced to the search engine marketing sphere. With an increasing number of consumers buying online, Google Ads has been hard at work to provide advertisers’ the best possible environment to succeed. Used correctly, it […]
Read MorePosted by Digitalmktgguru in Digital Ads / E-Commerce / Paid Search on July 7, 2018
Have your started developing e-commerce advertising and sales strategies for the holidays yet? We learned during the last Google Partners Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever. In fact, 55% of shoppers begin their research in October or earlier for holiday shopping. When shoppers consider […]
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Posted by Digitalmktgguru in Data Analytics / Paid Search on May 23, 2017
Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools (13 in total) Google announced today. Here’s our summary so that you can be ready, your […]
Read MorePosted by Digitalmktgguru in Paid Search on May 1, 2017
Google’s always testing new and better ways to boost the click-through rate of your paid ads. Their latest innovation is a new Ad Extension for mobile searchers, called Message Extensions. But let’s back up a second. What are Ad Extensions, anyway? Ad extensions boost ad performance by letting you include more info in your ad. This makes it easier for customers to […]
Read MorePosted by Digitalmktgguru in Data Analytics / Paid Search on January 9, 2017
A new crop of features, capabilities and mobile-friendly ads arrived on the scene in Google AdWords. Check out the full recap of 2016 below. It’ll give you up-to-date clarity so you can plan a winning pay-per-click strategy for the year ahead. If you would like to explore a new pay-per-click strategy we would be happy […]
Read MorePosted by Digitalmktgguru in Paid Search on October 8, 2016
Mobile matters! That was the main thrust of Zora Digital’s Google Partner Connect Event on September 28. Most marketers already know that the majority of media consumption online is mobile. But still, many marketers don’t put enough effort into creating compelling mobile experiences. Whatever the reason, marketers who lack a robust mobile strategy are getting […]
Read MorePosted by Digitalmktgguru in Paid Search on August 10, 2016
It’s a brand new day in the AdWords world! Expanded text ads from Google AdWords recently went live. The old 25-35-35 rule is out the door, ushered in is the new 30-30-80 rule which consists of TWO headlines of up to 30 characters of text each, followed by an 80 character expanded description.
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