Posted by Digitalmktgguru in Uncategorized on March 11, 2023
Cryptocurrency has been making waves as a decentralized, anonymous, secure currency free from government or corporate oversight. But the blockchain technology that enables this magic does not limit itself to just currency. We are on the cusp of an Internet that is also decentralized, anonymous, and secure. The name of this future Internet? Web3. The […]
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Posted by Yewande Odusanwo in Uncategorized on September 22, 2021
Over the last decade, the use of track and trace technology has exploded. As a result, marketers have been able to collect mountains of personal information on people, their habits, and interests. This information is used to target individuals with advertising and marketing to such a degree it has become somewhat disconcerting to the average […]
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Posted by Digitalmktgguru in Uncategorized on July 1, 2021
Ever wonder what makes or breaks a company online? The answer is simple, it is their digital strategy. Zora Digital is a digital agency that specializes in crafting these strategies and solutions that will help in reaching your company’s goals. From guiding businesses through the digital landscape to improving their overall ROI, our team is […]
Read MorePosted by Yewande Odusanwo in Data Analytics / data strategy on February 27, 2021
There is no denying it. Data is the hottest trend for marketers and businesses everywhere. And rightly so! You’ve all seen the stats. The amount of information created every day; it’s incredible. 2.5 quintillion bytes of data is created each day. As a matter of fact, the pace is speeding up with the Internet of […]
Read MorePosted by Yewande Odusanwo in E-Commerce / Paid Search / Search Engine Marketing on February 19, 2021
Introduction While there’s no denying the whirlwind of a year that 2020 was, it’s essential to recognize the wealth of opportunities introduced to the search engine marketing sphere. With an increasing number of consumers buying online, Google Ads has been hard at work to provide advertisers’ the best possible environment to succeed. Used correctly, it […]
Read MorePosted by Digitalmktgguru in Uncategorized on February 19, 2021
Guess what. We’re an award-winning digital marketing agency in Chicago’s design and creative community. Design Rush picked Zora Digital’s “cutting-edge marketing approach” and “deep understanding of local clientele” as their reason for selecting us as a top Chicago digital marketing company. We were honored to receive recognition as one of the top Chicago digital marketing […]
Read MorePosted by Digitalmktgguru in Data Analytics / E-Commerce / Search Engine Marketing on February 11, 2021
Google Analytics is an invaluable tool for any business. Since its launch in 2005, the analytics platform has revolutionized the way companies understand their online traffic. The updated Google Analytics 4 (GA4), released in October of 2020, is a new version of its analytics software. Whereas previous updates were improvements to prior versions, GA4 is […]
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Posted by Digitalmktgguru in Data Analytics / E-Commerce on January 28, 2021
Data Visualization and the graphical representation of data is an integral part of business intelligence. To that end, there are no tools more popular than Tableau, Power BI and Google Data Studio. In this post we compare various aspects of all three to determine which tool may best suit your business needs. FEATURES & REPORT […]
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Posted by Maxwell Blome in Content Marketing / Internet / News / Social Media on December 23, 2020
With social distancing and global lockdowns in place for a better portion of the year, people turned to online content to keep them occupied. In fact, online content consumption has more than doubled this year. Since everyone is stuck inside for the holidays, digital marketing is the focus of the marketing world’s attention. Gone are […]
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Posted by Maxwell Blome in Content Marketing / Data Analytics / Digital Ads / Mobile Apps / Social Media on December 2, 2020
Next year, Twitter turns 15 years old. This conversational platform is not going away anytime soon.With 500 million tweets sent daily, the aging platform still surpasses Pinterest, Reddit, and Snapchat with 81 million monthly users in the United States (326 million globally). With that in mind, Twitter is a valuable resource for businesses to effectively […]
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