Posted by Maxwell Blome in Content Marketing / Internet / News / Social Media on December 23, 2020
With social distancing and global lockdowns in place for a better portion of the year, people turned to online content to keep them occupied. In fact, online content consumption has more than doubled this year. Since everyone is stuck inside for the holidays, digital marketing is the focus of the marketing world’s attention. Gone are […]
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Posted by Maxwell Blome in Content Marketing / Data Analytics / Digital Ads / Mobile Apps / Social Media on December 2, 2020
Next year, Twitter turns 15 years old. This conversational platform is not going away anytime soon.With 500 million tweets sent daily, the aging platform still surpasses Pinterest, Reddit, and Snapchat with 81 million monthly users in the United States (326 million globally). With that in mind, Twitter is a valuable resource for businesses to effectively […]
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Posted by Maxwell Blome in Content Marketing / Digital Ads / News / Social Media on October 28, 2020
As we are winding down to election day, the presidential race is heating up. The Biden and Trump campaigns are spending large sums on marketing, but diverting that money to different places, with different messages. They are simultaneously in a race to raise as much money as possible, while also staying organized and recruiting volunteers. […]
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Posted by Maxwell Blome in Content Marketing / Digital Ads / Mobile Apps / News / Social Media on October 21, 2020
TikTok is a free IOS and Android application that has seen rising popularity and growth since its launch in 2016. In October 2018 it became the most downloaded app in the United States. Globally, TikTok has over 2 billion downloads, with over 800 million monthly users. The app utilizes shared, 15 second video clips that are […]
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Posted by Maxwell Blome in Digital Ads / E-Commerce / Mobile Apps / Social Media on October 8, 2020
This long, difficult year is starting to wrap up as we enter the winter months and embrace the holidays. Developers are further improving our online experience as we find ourselves even more confined to the indoors as the year gets colder. In 2020 our virtual lives have evolved from being a convenience, to an essential […]
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Posted by Maridsa in Digital Ads / E-Commerce / Mobile Apps / Social Media on June 30, 2020
We can’t believe that this year is already halfway over! It feels like we were just tracking Q1 updates. At Zora Digital, we’re continuing to power through with working from home, and it looks like social media execs are doing the same because wow, the social media updates did not stop. Most of these updates […]
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Posted by Yewande Odusanwo in Digital Ads / Social Media on April 1, 2020
Keeping up on the latest digital and social media news has never been as indispensable as it is today. Almost everything is going virtual as we battle through the COVID-19 global pandemic. The coronavirus is driving increased consumption of social media and video. As a result, people are turning to these as a way to […]
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Posted by Maridsa in Digital Ads / E-Commerce / Mobile Apps / Social Media on January 30, 2020
Whew, what a year for digital marketing updates and social media news. If you followed our quarterly social media news and trends wrap-ups last year, you know that social and digital innovations were all about boosting engagement and incorporating new opportunities to shop. Instagram introduced in app check-out, and their branded content posts provided more […]
Read MorePosted by Maridsa in Digital Ads / E-Commerce / Social Media on November 4, 2019
Here at Zora Digital, we know how important it is to use social media and digital advertising in order to run a successful business. Each online platform consistently finds new ways for brands to interact with their customers. So just as we did with Q1 and Q2, here’s our insight into how your brand can […]
Read MorePosted by Maridsa in Digital Ads / Social Media on October 3, 2019
We took some time to reflect on some of the most innovative digital campaigns we saw this summer. Brands that stood out tapped into how to use social media consumer behavior to create campaigns that would grab attention, be viral, and be memorable. Below, we picked out five viral campaigns that we (Zora Digital (ZD) […]
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