Posted by Maridsa in Digital Ads / Social Media on October 3, 2019
We took some time to reflect on some of the most innovative digital campaigns we saw this summer. Brands that stood out tapped into how to use social media consumer behavior to create campaigns that would grab attention, be viral, and be memorable. Below, we picked out five viral campaigns that we (Zora Digital (ZD) […]
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Posted by Digitalmktgguru in Digital Ads / E-Commerce on August 5, 2019
Here’s Zora Digital’s top second quarter digital marketing updates of 2019.
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Posted by Gwen Pepin in Digital Ads / E-Commerce / Social Analytics on April 24, 2019
Whether you are a new e-commerce business looking to dive into social media marketing or a seasoned digital advertiser, here’s what you need to know about marketing and using online ads after the first three months of 2019.
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Posted by Gwen Pepin in Digital Ads / Social Media on January 29, 2019
Two thousand eighteen shifted the way we view our timelines, market and create content, and what that content even is.
Read MorePosted by Digitalmktgguru in Digital Ads / E-Commerce / Paid Search on July 7, 2018
Have your started developing e-commerce advertising and sales strategies for the holidays yet? We learned during the last Google Partners Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever. In fact, 55% of shoppers begin their research in October or earlier for holiday shopping. When shoppers consider […]
Read MorePosted by Digitalmktgguru in Content Marketing / Digital Ads on March 14, 2018
YouTube has over one billion users, amounting to nearly one third of people on the internet. More than 500 million hours of video are watched on YouTube every day. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. Consumption of Youtube videos continues to climb across every […]
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Posted by Digitalmktgguru in Content Marketing / Trend Data on January 5, 2018
A new year is already upon us. But it never hurts to look back on the year that was to see what occurred, what we learned and what it means for the year ahead. When reflecting on the trends that caught fire in 2017 here are what we thought were the top three: Visual Data. With […]
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Posted by Digitalmktgguru in E-Commerce on December 15, 2017
The e-commerce space is constantly evolving with features emerging that can be integrated into your site’s e-commerce experience to make the online buying experience easier for your consumer. Here’s a look at some of them: Interactive FAQs: In this age of easy access to information, people are accustomed to getting answers now, and not a […]
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Posted by Digitalmktgguru in Content Marketing / Digital Ads / Search Engine Optimization on November 17, 2017
If you’re an online retailer, make sure to give your Search Advertising Campaigns a tune-up before Cyber Monday. According to Adobe Data, Search Ads drove the majority of Cyber Monday sales in 2016. This post shares the ways you can prep your Search Campaigns so you’re ready to take advantage of the surge of search […]
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Posted by Digitalmktgguru in Content Marketing / E-Commerce on November 7, 2017
Ever since the turn of the century, the power of health and wellness in our day-to-day lives has become increasingly more marketable. While even a decade ago it would have been hard to convince someone to listen to you talk about nutrition and health. Now healthy lifestyle trends are all anyone can talk about. The […]
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