Posted by Digitalmktgguru in Data Analytics / Social Media on June 1, 2017
Perhaps you may not know it, but Pinterest remains the second largest social channel driver of traffic to websites, next only to Facebook. However, for e-commerce sales overall, the online bulletin board still trails Facebook, Instagram, and Twitter. But don’t dismiss Pinterest just yet. In fact, that’s the last thing you should do. You know […]
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Posted by Digitalmktgguru in Data Analytics / Paid Search on May 23, 2017
Here’s Zora Digital’s recap of Google’s Annual Marketing livestream event that aired today, May 23rd. Google announced many new and exciting tools using data and measurement to provide better ways to reach consumers. It’s incredible how many new and useful tools (13 in total) Google announced today. Here’s our summary so that you can be ready, your […]
Read MorePosted by Digitalmktgguru in Paid Search on May 1, 2017
Google’s always testing new and better ways to boost the click-through rate of your paid ads. Their latest innovation is a new Ad Extension for mobile searchers, called Message Extensions. But let’s back up a second. What are Ad Extensions, anyway? Ad extensions boost ad performance by letting you include more info in your ad. This makes it easier for customers to […]
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Posted by Digitalmktgguru in Digital Ads / Social Media on April 16, 2017
Ever since the world became obsessed with social media, users have always been on their toes to find out which new upgrades and updates are trending. Why not? New apps mean easier access, more fun and better communication. Although we are still early in the year, with Zora Digital nothing passes unnoticed and that is […]
Read MorePosted by Digitalmktgguru in Data Analytics on March 24, 2017
The basic set-up for Google Analytics (GA) is simple. It goes like this: Use a Gmail address to create a Google Analytics account Add tracking code to your website. Done and done. Or, are you? No – not if you want quality data. If you settle for the […]
Read MorePosted by Digitalmktgguru in Data Analytics / Paid Search on January 9, 2017
A new crop of features, capabilities and mobile-friendly ads arrived on the scene in Google AdWords. Check out the full recap of 2016 below. It’ll give you up-to-date clarity so you can plan a winning pay-per-click strategy for the year ahead. If you would like to explore a new pay-per-click strategy we would be happy […]
Read MorePosted by Digitalmktgguru in Content Marketing / Social Media on January 9, 2017
You want to be social media savvy. But every year the landscape changes! Never fear, Zora Digital is here, with a updates from 2016. What a year it was: Video took center stage. All of the social platforms made it super-easy to share more often. A new crop of features and capabilities arrived on the […]
Read MorePosted by Digitalmktgguru in Data Analytics on November 30, 2016
“In God we trust, all others must bring data.” — W. Edwards Deming. So true! But data is meaningless if you don’t have a way to interpret it. Analyzing data in the right way can help you increase sales, boost blog subscribers, reach more people with ads – or achieve just about any goal, for that matter. […]
Read MorePosted by Digitalmktgguru in Tech Startups on November 1, 2016
My name is Yewande Odusanwo, Founder of Zora Digital. I’ve found that being an entrepreneur isn’t just about financial independence. It’s also about leading by example. Sending a message to African American children – especially the girls – that the American Dream is ours for the taking. I made my dream a reality by learning […]
Read MorePosted by Digitalmktgguru in Paid Search on October 8, 2016
Mobile matters! That was the main thrust of Zora Digital’s Google Partner Connect Event on September 28. Most marketers already know that the majority of media consumption online is mobile. But still, many marketers don’t put enough effort into creating compelling mobile experiences. Whatever the reason, marketers who lack a robust mobile strategy are getting […]
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