Posted by Digitalmktgguru in Digital Ads / E-Commerce / Paid Search on July 7, 2018
Have your started developing e-commerce advertising and sales strategies for the holidays yet? We learned during the last Google Partners Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever. In fact, 55% of shoppers begin their research in October or earlier for holiday shopping. When shoppers consider […]
Read MorePosted by Digitalmktgguru in Content Marketing / Digital Ads on March 14, 2018
YouTube has over one billion users, amounting to nearly one third of people on the internet. More than 500 million hours of video are watched on YouTube every day. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. Consumption of Youtube videos continues to climb across every […]
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Posted by Digitalmktgguru in Content Marketing / Trend Data on January 5, 2018
A new year is already upon us. But it never hurts to look back on the year that was to see what occurred, what we learned and what it means for the year ahead. When reflecting on the trends that caught fire in 2017 here are what we thought were the top three: Visual Data. With […]
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Posted by Digitalmktgguru in E-Commerce on December 15, 2017
The e-commerce space is constantly evolving with features emerging that can be integrated into your site’s e-commerce experience to make the online buying experience easier for your consumer. Here’s a look at some of them: Interactive FAQs: In this age of easy access to information, people are accustomed to getting answers now, and not a […]
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Posted by Digitalmktgguru in Content Marketing / Digital Ads / Search Engine Optimization on November 17, 2017
If you’re an online retailer, make sure to give your Search Advertising Campaigns a tune-up before Cyber Monday. According to Adobe Data, Search Ads drove the majority of Cyber Monday sales in 2016. This post shares the ways you can prep your Search Campaigns so you’re ready to take advantage of the surge of search […]
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Posted by Digitalmktgguru in Data Analytics / Social Media on June 1, 2017
Perhaps you may not know it, but Pinterest remains the second largest social channel driver of traffic to websites, next only to Facebook. However, for e-commerce sales overall, the online bulletin board still trails Facebook, Instagram, and Twitter. But don’t dismiss Pinterest just yet. In fact, that’s the last thing you should do. You know […]
Read MorePosted by Digitalmktgguru in Paid Search on May 1, 2017
Google’s always testing new and better ways to boost the click-through rate of your paid ads. Their latest innovation is a new Ad Extension for mobile searchers, called Message Extensions. But let’s back up a second. What are Ad Extensions, anyway? Ad extensions boost ad performance by letting you include more info in your ad. This makes it easier for customers to […]
Read MorePosted by Digitalmktgguru in Data Analytics on March 24, 2017
The basic set-up for Google Analytics (GA) is simple. It goes like this: Use a Gmail address to create a Google Analytics account Add tracking code to your website. Done and done. Or, are you? No – not if you want quality data. If you settle for the […]
Read MorePosted by Digitalmktgguru in Content Marketing / Social Media on January 9, 2017
You want to be social media savvy. But every year the landscape changes! Never fear, Zora Digital is here, with a updates from 2016. What a year it was: Video took center stage. All of the social platforms made it super-easy to share more often. A new crop of features and capabilities arrived on the […]
Read MorePosted by Digitalmktgguru in Social Media on August 5, 2016
Snapchat. It’s a silly app for Gen Y & Z. No real value and certainly not worth reading about, right? But the truth is however, that Snapchat is a revolutionary app. I dare say.
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