Posted by Yewande Odusanwo in E-Commerce / Paid Search / Search Engine Marketing on February 19, 2021
Introduction While there’s no denying the whirlwind of a year that 2020 was, it’s essential to recognize the wealth of opportunities introduced to the search engine marketing sphere. With an increasing number of consumers buying online, Google Ads has been hard at work to provide advertisers’ the best possible environment to succeed. Used correctly, it […]
Read MorePosted by Digitalmktgguru in Data Analytics / E-Commerce / Search Engine Marketing on February 11, 2021
Google Analytics is an invaluable tool for any business. Since its launch in 2005, the analytics platform has revolutionized the way companies understand their online traffic. The updated Google Analytics 4 (GA4), released in October of 2020, is a new version of its analytics software. Whereas previous updates were improvements to prior versions, GA4 is […]
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Posted by Digitalmktgguru in Data Analytics / E-Commerce on January 28, 2021
Data Visualization and the graphical representation of data is an integral part of business intelligence. To that end, there are no tools more popular than Tableau, Power BI and Google Data Studio. In this post we compare various aspects of all three to determine which tool may best suit your business needs. FEATURES & REPORT […]
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Posted by Maxwell Blome in Digital Ads / E-Commerce / Mobile Apps / Social Media on October 8, 2020
This long, difficult year is starting to wrap up as we enter the winter months and embrace the holidays. Developers are further improving our online experience as we find ourselves even more confined to the indoors as the year gets colder. In 2020 our virtual lives have evolved from being a convenience, to an essential […]
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Posted by Maridsa in Digital Ads / E-Commerce / Mobile Apps / Social Media on June 30, 2020
We can’t believe that this year is already halfway over! It feels like we were just tracking Q1 updates. At Zora Digital, we’re continuing to power through with working from home, and it looks like social media execs are doing the same because wow, the social media updates did not stop. Most of these updates […]
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Posted by Maridsa in Digital Ads / E-Commerce / Mobile Apps / Social Media on January 30, 2020
Whew, what a year for digital marketing updates and social media news. If you followed our quarterly social media news and trends wrap-ups last year, you know that social and digital innovations were all about boosting engagement and incorporating new opportunities to shop. Instagram introduced in app check-out, and their branded content posts provided more […]
Read MorePosted by Maridsa in Digital Ads / E-Commerce / Social Media on November 4, 2019
Here at Zora Digital, we know how important it is to use social media and digital advertising in order to run a successful business. Each online platform consistently finds new ways for brands to interact with their customers. So just as we did with Q1 and Q2, here’s our insight into how your brand can […]
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Posted by Digitalmktgguru in Digital Ads / E-Commerce on August 5, 2019
Here’s Zora Digital’s top second quarter digital marketing updates of 2019.
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Posted by Gwen Pepin in Digital Ads / E-Commerce / Social Analytics on April 24, 2019
Whether you are a new e-commerce business looking to dive into social media marketing or a seasoned digital advertiser, here’s what you need to know about marketing and using online ads after the first three months of 2019.
Read MorePosted by Digitalmktgguru in Digital Ads / E-Commerce / Paid Search on July 7, 2018
Have your started developing e-commerce advertising and sales strategies for the holidays yet? We learned during the last Google Partners Livestream Event that consumers are making shopping decision earlier and leaning into mobile more than ever. In fact, 55% of shoppers begin their research in October or earlier for holiday shopping. When shoppers consider […]
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